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KeyCare Aim To Be Guardian Angels

A Bradford company which insures half a million people against loss of house and car keys has announced plans to unlock £2 million of new business.

KeyCare, which employs 30 people, is planning to double sales in the next three years by bolstering its product range.

The company, formed in 1977, is launching AngelCare - a service enabling users to protect their keys, retrieve data stored on lost mobile phones and help protect themselves from identity theft and credit card fraud.

KeyCare's managing director David Ross expects demand from new and existing customers to increase sales from £2m to £4m following the launch.

The company sells directly to the general public but the majority of its customers are large firms such as Marks & Spencer, Natwest, BMW and Saab. These companies offer KeyCare's existing product as a free added value service to insurance policy members.

John Holroyd, partner at accountancy firm Mazars, which is is advising the business during its expansion, said: "Like all the best business ideas, AngelCare is simple. The firm has proved for the last 30 years that it has an effective solution to the perennial issue of losing keys, so moving into other areas of lost property is a sensible progression. "

KeyCare managing director Mr Ross said: "Most people have their mobile phone insured against it being lost or stolen but they have no way of retrieving the data stored on the handset. For many people this represents the real disruption to their lives and is even more valuable, so developing a service that meets this need will undoubtedly be popular."

e-mail: will.Kilner@bradford.Newsquest.Co.Uk


ALA Keycare

Keycare InsuranceWhat Car?

Home : ALA Keycare

We all know how expensive locksmith callouts are, whether it's for the car or the house – especially when there are so many other ways to end up with no keys. Like theft, or just plain old loss.

It would make sense, therefore, to get insurance cover for this sort of thing. Happily, anyone with an ALA GAP Insurance policy on their vehicle can do exactly that by taking out a separate ALA Keycare policy*.

Administered by a 24-hour, 365 days a year helpline, ALA Keycare covers you for lost or stolen keys (not just car keys), replacement locks, locksmith charges and all the other nonsense that goes with suddenly unavailable keys. It covers you wherever in the world you may be travelling, and it even pays a £10 reward to anyone who finds your keys – though that probably doesn't include friends or relatives who might see this as some kind of weird get-rich-slowly scam.

There are a few conditions, normal stuff like ALA Keycare not covering locks or keys that are of a higher standard than the original ones, or costs relating to a damaged or broken key or lock, or those associated with wear and tear. Nor will you be covered for any costs or charges where an arrangement has been made for a locksmith or other tradesman to attend, but you're not there. You have to report incidents within 30 days, and you'll need a valid receipt or invoice to back up your claim.

ALA Keycare covers all keys attached to the Keycare fob, and it will replace one car key or up to 3 house keys. The replacement key cover part of the policy includes the cost of reprogramming of any infrared handsets, immobilisers or alarms – another potentially substantial sum. Claiming on ALA Keycare doesn't involve you paying any sort of excess.

Here's how Keycare works. If... ALA Keycare covers... ...Your keys have been stolen ...Replacement key, locksmith charges and new locksOptional cover for vehicle hire charges ...Your keys are locked in your home ...Locksmith charges to gain access to your home ...Your keys are locked in your car AND you have a spare key ...Locksmith charges and onward travel costs ...Your keys are locked in your car AND you don't have a spare key ...Locksmith charges ...You've lost your keys AND you have a spare key ...Replacement key only (waiting period of 3 days) ...You've lost your keys AND you don't have a spare key ...Replacement key (waiting period of 3 days)...Locksmith charges OR new locks (the latter if no duplicate key is available)...Vehicle hire charges

The annual premium for ALA Keycare is surprisingly low, too – and it's a whole lot lower than the amount you'd spend on calling out a locksmith.

*Cover can only be purchased where there is no pre-existing event which may give rise to a claim

What Car? Is working as a GAP Insurance introducer for ALA IB Limited trading as ALA Insurance Brokers, who is Authorised and Regulated by The Financial Conduct Authority. FCA Firm Reference No 571109. Registered in England, number 06833207. Registered office: ALA IB Limited, Unit 3, Park Farm Courtyard, Easthorpe, Malton, YO17 6QX





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